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The E-Commerce businesses are evolving day by day and this continues to be no different. Nowadays, people are actually producing and/or boosting their e-commerce companies to meet clients exactly how they want. 

Also, as the COVID-19 pandemic reshapes our world, the time in lockdown has caused an e-commerce boom, with the pandemic accelerating the shift away from physical stores from the past five years.

So, let’s have a look at the Top 10 emerging E-Commerce trends shaping the world:

 

• Shopping via Mobile phones  

The growth of mobile commerce has been promising.  Sales made via mobile devices have increased by 40% in the last 3 years and by the end of 2021, 73% of e-commerce sales will take place by a mobile device. Hence, many sites are now getting optimized for efficient mobile use. 

By doing this, companies are reaching out to more and more consumers, making e-commerce simpler and more accessible for a larger audience. Customers are able to not just buy online but make their payments digitally as well.

 

• Augmented reality to be a game-changer

Augmented Reality is developing into a major game-changer for the future of e-commerce especially when it comes to online shopping. It enables online shoppers to visualize the products they like, whether it’s footwear or furniture helping them make better buying decisions. 

Shoppers can see for themselves how they would look while wearing a certain item or how beautiful their house would look with a certain paint color, all before pushing the “Buy Now” button. This enables online shoppers to overcome the hurdle of not being able to see the product directly, bringing comparison shopping to a completely new level.

It was predicted in 2019, that about 100 million customers will benefit from AR in the near future. It is now soon projected to become the mainstream in the near future.

 

• Social Media in E-commerce

Social media has changed the way we live our daily lives, including the way we buy things. Social Media is a great opportunity for brands to start thinking about how to improve their position and brand image on social media, which is a great platform for them to get discovered. 

With the introduction of the “Buy” button on Facebook and Instagram Checkout, social media is playing a significant role in the world of e-commerce. As social media continues to become a regular part of everyone’s daily lives, its power to influence e-commerce trends is increasing each day.

 

• Personalization for individual experiences.

Over 50 % of buyers mark that a personalized online experience is actually crucial for any individual. Additionally, 74% of marketers think that personalization has an extreme effect on the advancement of consumer relationships. E-commerce websites are actually on board with this pattern and are investing in personalization techniques to create a much better online shopping experience. This may have the personalization of messages through email, or even by giving the correct info to the interested consumers.

By providing personalized customer relations, providing related discounts, and engaging with people by, for example, video content, can help provide a much better shopping experience and help in reinforcing the bond with the consumers.

 

• Artificial Intelligence to know about shoppers

The occurrence of Artificial Intelligence and Machine Learning will increase in this field, as it has made it possible for retailers to target new methods to improve personalization and improved customer service.

AI can also help companies learn about:

1. Their consumers and provide them with the personalized experiences they require.
2. Enable companies to connect customer data with real-time insights to enhance the shopping experience. 
3. Optimized rates and discounting and need forecasting.
4. Collecting data on how a customer sees a product and buys it.

 

•  Big data plays a role in creating personalized experiences.

Nowadays, lots of customers are definitely more mindful that e-commerce websites are collecting private details of individuals, which places them and their data at risk. Due to this, industry experts are confused about the positive aspects of big data and its impacts on the personalized shopping experience.

As the tech giants are increasing day by day and bringing more services in-house, personalization will ultimately make the way to IoT i.e. Internet of Things. Along with the ideas on shopping platforms or search engines, there will be additionally seen thermostats or doorbell cameras. This will likely have an exciting impact on how marketers can attain new users.

 

• Growing volumes of Voice search

Not a lot more people have their personal smart speakers, they depend on voice assistants to complete their regular activities. As more homes adopt sensible speakers, far more customers will be able to use voice search to shop online, order food, and set up their lives. The rise of voice search creates a chance for e-commerce companies to rise in content as well as keywords.

With the increased involvement of voice-enabled ways in the e-commerce area with Google Home and Amazon Alexa, it will be extremely high on the list of fashion to keep a watch on.

 

• Chatbots for better user experience

Chatbots interact with internet buyers similar to what an in-store salesperson would do. Today’s buyer wants to have the ability to get a product in only a couple of clicks, and in case they cannot, they become frustrated. This Is exactly where a chatbot comes into use and becomes helpful to save a sale.

Industry experts anticipate that 80% of the companies will be using chatbots for their businesses in the future. The exact same chatbots are starting to become much more intuitive, and personalized shopping assistant bots on the internet will be more common, using earlier details to help you anticipate items that you will want.

 

• Subscriptions are convenient

Right now there are subscriptions of all kinds as their convenience is appealing for customers and also, businesses. For businesses, subscription services create a method to prepare for stocks and sales which are already locked in. More companies in the future will be offering subscription services or monthly payment options for bigger purchases in the coming future.

 

• More responsiveness on video

Video proved to become an excellent approach to interact with clients these days, and it is not going away in the near future. Producing video content for the website is a good way to immediately grab and engage with consumers’ attention and tell them about your service or product.

Usage of brief video content and podcasting is the best way to augment the chance for customers to find out an e-commerce brand’s services and products 

The value of videos can never be understated. They are able to assist an individual, explain and showcase the products; much better as compared to pictures ever can. 

Not every trend could be of worth, but choose the one which deserves your effort and time. Although some will give an enormous value add, others could be out of touch with the specific market or perhaps may be way too expensive to put into action for your online business. 

 

To know about the perfect strategies or trends for E-commerce and grow your business, enroll today in Certificate Program in E-commerce Operations and Marketing comes with a 100% placement guarantee which exposes you not only to marketing, but also to supply chain, pricing & profit management, customer acquisition, and much more. The program is economical, flexible, coherent and custom-designed for today’s employment opportunities.

Do you have a strategy in place for your email marketing? Is it effective? How well is your email response working out for your business? If your email response rates are less or decreasing, then you should consider various steps to improve it. Here are some tips that can help you in increasing your email response rates if they are adopted as part of your email strategy.

 

Create a Personalised Email ID

People get lots of emails daily from various sources, many of which are scams. Also, hundreds of emails are created under common domains. These usually get mixed up with other emails that you have. If you want your email to get highlighted, then it is ideal to create an email id with the name of the staff and your company’s name.

 

Emails that are Mobile-Friendly

Reading emails on devices and mobiles have been a common feature. People do not like to keep emails that are not eligible on mobile phones and delete them without reading. Hence, it is necessary that you ensure that your email is mobile-friendly and be read on any device easily.

 

Prepare a List of Recipients

While preparing the list of recipients you need to be very wise. You prepare the list of people who are interested in your company’s products or services. However, to prepare such a list you need to take out some time and do some research.

 

Attractive Subject Line

Apart from the email id, making your subject line attractive will help you in getting a good email response rate. It should be engaging, attractive, and intriguing. Such subject lines make the receiver to open the email.

 

Personalise your Emails

If you know the list of recipients, then you can use a personalized approach. You can draft an email addressing the recipient and let the person know important he or she is to your company. Personalized emails always attract people to open the email.

 

Focus on your Goals

Do not go around the purpose of the email. People hate a long email, especially if they are meant for promotional purposes. So, make sure that you are to the point in your email. You make it very clear to them what is expected out of the email from the recipient.

 

Keep it Simple and Short

When you are into email marketing, you should draft the email in such a manner that it is short and simple. You can praise your company but do not go overboard. This will not attract your customers at all. Also, long and heavy emails will not have the right response.

 

Have a Call for Action

To increase your email response rate, you need can add a call for the action button in your email. For example, if you want the person to take part in a survey, then embed a button for “start the survey”. It should also be simple that will ensure that your email is responded to.

 

Schedule your Email

Timing is very crucial for scheduling your emails. For example, if you want to sell products meant for the holiday season, then start sending your emails closer to the holiday or festive season. You also choose the right time to send emails. Sending out emails on Monday morning can annoy the receiver.

 

Follow-up with your Recipients

To out the right impression on the recipient about the company and the product, make sure that you follow-up with them. Such follow-up emails are usually opened by the recipients at least once.

When you are planning to find a B2B database partner there are many things that you question, and you have to keep in mind. There are many reasons why you want to find a B2B database partner. One of the main reasons is that you have insufficient and inaccurate database. Another reason is that you want your team to spend more time selling your products and services to the right audience.

The partners help in the making of out of your outreach campaigns. Due to all these reasons, you should make sure that you have a reliable B2B database partner. To ensure that you have the right partner, you need to keep these things in mind.

 

Defining your Lead Generation

It is very important you define your lead generation with your team. While doing so, make sure that you have the perfect customer profile. Once you have the profile that you want, finding the partners becomes easier. You also need to decide your marketing channels and extra information that you need to filter in the database.

 

Compare the Cost

While choosing the B2B database partner, make sure that you compare the cost. Every company has its own budget while hiring the database partner. Hence, it is better to compare the cost of the various B2B database partners before you finalise the partner. You can also raise your requirements and request for the quotes.

 

The Quantity of Data Management

Check for the quantity of the data that the B2B database provider. Depending on the size of the database you can analyse the speed, flexibility, and scalability of your campaign for lead generation. You also check how often the database provider is offering you fresh data, the number of filters offered by them, and how quickly they can provide the database.

 

The Quality of the Data also Matters

No matter how much data the data provider is giving you, the data is useless if it does not have good quality. Hence, make sure that the B2B database provider is providing you with good quality data. They should be able to provide data keeping in mind the decision-makers and firmographic data such as the revenue of the company, type of industry, size, etc.

 

Package Offered by the Provider

You may have selected the best B2B database provider but check if the package offered by them is affordable and within your budget. If the package offered by the provider is more than your budget, then you should consider choosing a provider who can give you the best service at an affordable database.

 

A company may need a B2B database provider, but a database provider who is not offering the quality or quantity of your choice is of no use. So, make sure that you do your research on different B2B database partners and also analyse the pros and cons of hiring the chosen partner before finalizing the deal. After all, you are investing a lot of money on getting a database that can help your business grow.

When you are planning to find a B2B database partner there are many things that you question, and you have to keep in mind. There are many reasons why you want to find a B2B database partner. One of the main reasons is that you have insufficient and inaccurate database. Another reason is that you want your team to spend more time selling your products and services to the right audience.

The partners help in the making of out of your outreach campaigns. Due to all these reasons, you should make sure that you have a reliable B2B database partner. To ensure that you have the right partner, you need to keep these things in mind.

Defining your Lead Generation

It is very important you define your lead generation with your team. While doing so, make sure that you have the perfect customer profile. Once you have the profile that you want, finding the partners becomes easier. You also need to decide your marketing channels and extra information that you need to filter in the database.

Compare the Cost

While choosing the B2B database partner, make sure that you compare the cost. Every company has its own budget while hiring the database partner. Hence, it is better to compare the cost of the various B2B database partners before you finalise the partner. You can also raise your requirements and request for the quotes.

The Quantity of Data Management

Check for the quantity of the data that the B2B database provider. Depending on the size of the database you can analyse the speed, flexibility, and scalability of your campaign for lead generation. You also check how often the database provider is offering you fresh data, the number of filters offered by them, and how quickly they can provide the database.

The Quality of the Data also Matters

No matter how much data the data provider is giving you, the data is useless if it does not have good quality. Hence, make sure that the B2B database provider is providing you with good quality data. They should be able to provide data keeping in mind the decision-makers and firmographic data such as the revenue of the company, type of industry, size, etc.

Package Offered by the Provider

You may have selected the best B2B database provider but check if the package offered by them is affordable and within your budget. If the package offered by the provider is more than your budget, then you should consider choosing a provider who can give you the best service at an affordable database.

A company may need a B2B database provider, but a database provider who is not offering the quality or quantity of your choice is of no use. So, make sure that you do your research on different B2B database partners and also analyse the pros and cons of hiring the chosen partner before finalizing the deal. After all, you are investing a lot of money on getting a database that can help your business grow.