Do you have a strategy in place for your email marketing? Is it effective? How well is your email response working out for your business? If your email response rates are less or decreasing, then you should consider various steps to improve it. Here are some tips that can help you in increasing your email response rates if they are adopted as part of your email strategy.
Create a Personalised Email ID
People get lots of emails daily from various sources, many of which are scams. Also, hundreds of emails are created under common domains. These usually get mixed up with other emails that you have. If you want your email to get highlighted, then it is ideal to create an email id with the name of the staff and your company’s name.
Emails that are Mobile-Friendly
Reading emails on devices and mobiles have been a common feature. People do not like to keep emails that are not eligible on mobile phones and delete them without reading. Hence, it is necessary that you ensure that your email is mobile-friendly and be read on any device easily.
Prepare a List of Recipients
While preparing the list of recipients you need to be very wise. You prepare the list of people who are interested in your company’s products or services. However, to prepare such a list you need to take out some time and do some research.
Attractive Subject Line
Apart from the email id, making your subject line attractive will help you in getting a good email response rate. It should be engaging, attractive, and intriguing. Such subject lines make the receiver to open the email.
Personalise your Emails
If you know the list of recipients, then you can use a personalized approach. You can draft an email addressing the recipient and let the person know important he or she is to your company. Personalized emails always attract people to open the email.
Focus on your Goals
Do not go around the purpose of the email. People hate a long email, especially if they are meant for promotional purposes. So, make sure that you are to the point in your email. You make it very clear to them what is expected out of the email from the recipient.
Keep it Simple and Short
When you are into email marketing, you should draft the email in such a manner that it is short and simple. You can praise your company but do not go overboard. This will not attract your customers at all. Also, long and heavy emails will not have the right response.
Have a Call for Action
To increase your email response rate, you need can add a call for the action button in your email. For example, if you want the person to take part in a survey, then embed a button for “start the survey”. It should also be simple that will ensure that your email is responded to.
Schedule your Email
Timing is very crucial for scheduling your emails. For example, if you want to sell products meant for the holiday season, then start sending your emails closer to the holiday or festive season. You also choose the right time to send emails. Sending out emails on Monday morning can annoy the receiver.
Follow-up with your Recipients
To out the right impression on the recipient about the company and the product, make sure that you follow-up with them. Such follow-up emails are usually opened by the recipients at least once.
